Bartercard Continental Europe
as an Empowerment Tool for Entrepreneurs

June 23, 2021
by Sérgio Lopo, Managing Director, Bartercard Continental Europe

Everyone who knows what it is like to start a business, knows well the difficulties that new companies face.

Difficulty in accessing bank credit; if they have access to bank credit it is either insufficient to leverage the activity or personal guarantees are required and quite high conditions applied; access to credit limits by insurance institutions that allow them to be insured by their suppliers or to access this solution to guarantee their credit sales; the impossibility due to risk and turnover of accessing factoring contracts; the credit information that business information companies make available is scarce and the ratings and predictive scorings are high risk, and so on.

To these difficulties we can add the difficulty in attracting clients; to have visibility in the market; to promote their services and products in a dispersed and saturated market; to approach the export market, etcetera.

You may have noticed that up to this point we have not even talked about the company's vision and mission, or the need to create solutions to existing problems, the necessary differentiation of its services and products, the ability to attract talent to drive the creation of a solid and consistent structure, and much more.

When the company finally succeeds in attracting new clients, it is important not to forget that it is fundamental to analyze well the credit risk, to safeguard processes and procedures to reduce the possibility of default by clients.

The non-receipt of customer receivables has a major impact on the company's cash flow, both in terms of the effect that late receipts will have on additional financing needs, as well as of the costs of recovering outstanding receivables and in terms of assessing the company's ability to meet its obligations.

An interrupted payment cycle also leads to a possible domino effect, where the company is forced to postpone payments due to lack of receipts, dragging defaults to other entities upstream in the circuit.

Those who start a company intend to: create a business that allows them to add something they feel is missing in the market; create a source of income based on their autonomy; express their ideas and be responsible for something that is theirs.

But as we can see, it is not enough to have a good idea, nor even a small amount of capital; it takes a dose of madness, a lot of resilience, and an unmatched dedication. In the hostile business environment in which we live we need to recognize and value entrepreneurs, because they are the driving force behind the economies.

The owners of SMEs are responsible for most of the job creation, for a significant amount of tax revenue for the States, and also for the innovation capacity that their services and products bring to the market.

In the historical moment we live in, the good entrepreneurs still have to reconcile the growth of their business with the safeguard of issues related to the sustainability of our planet and the ethics necessary for innovations to contribute to a better world.

If these premises are urgent in themselves, the health, social, and economic crisis we are experiencing with covid-19 calls for immediate responses and solutions that cannot be delayed so that everyone's well-being is assured and we recover quickly and effectively. It is undoubtedly a great responsibility to create and run a business in the 21st century!

It is therefore imperative that we change the way we do business, and part of the solution is to create a more collaborative economic environment, and for that to happen, we need new solutions and new approaches.

We believe that Barter is a very important solution to support SMEs and help to create a virtuous economic ecosystem based on reciprocity between companies that come together in a network to: share their business risk, foster reciprocal commercial transactions without the need for fiat money, and expose their services to a community of like-minded national and international companies.

The Bartercard model is designed to make these solutions possible, but it needs entrepreneurs to make these solutions a reality. The Bartercard business model is designed to give professionals with business development experience the opportunity to own a business whose core objective is to support small and medium sized companies and contribute to a positive change in the way business is done.

Whoever acquires a Bartercard license counts with an integrated set of services:

  • Computer systems for the management of your business, for the management of the Barter platform and also interfaces for Customers, namely, website, app and cloud system.
  • Training and ongoing support for business development.
  • Multiple revenue streams in a credible and sustained business model.
  • Brand management and communication and marketing support.
  • Integration in a process of international recognition.

Entrepreneurs who are passionate about serving other entrepreneurs is what we need to implement a new economic ecosystem with a mission to help SMEs succeed in a more collaborative economic environment.

By empowering an entrepreneur to lead a Barter, Bartercard will be able to build a reciprocally based economic network that will help empower thousands of entrepreneurs, facilitate the success of thousands of SMEs, and enable the creation of more jobs and local resilience.

This is one of the most effective ways to create a Bartercard in every country in continental Europe.